Speaker 1: 0:08

Welcome to a new podcast episode of the Sisters in Cash podcast. This episode is a very special episode because Sisters in Cash will be the official Venus podcast this year, which I am extremely happy about, and that's why today as my guest is Walter, Bea and Holly. Would you just like to tell a little bit about yourself?

Speaker 2: 0:40

Hello and good day. First, I've been with Bea from Venus for 28, for 28 years, practically from the foundation. Yes, I've been doing this with a lot of joy for 28 years. I'm always there for everyone, for all questions and answers, etc. I belong completely to the organization team, so everything runs through my hands. Yes, holly, yes, I'm Holly, so everything runs through my hands. Yes, Holly?

Speaker 3: 1:05

Yes, I am Holly. I have been at Venus for four years now. Everything that slips through your hands ends up with me, Exactly. I also belong to the organization team and we are responsible for all questions and little whee-wee-s to solve them as best as possible. I'll just say that Sounds good Walter.

Speaker 1: 1:26

Yes, I am Walter BWchen zuständig. Um sie bestmöglich zu lösen, Sag ich mal so Hört sich gut an.

Speaker 4: 1:28

Walter, ja, ich bin Walter. Ich mache seit mittlerweile, glaube ich, 16 Jahren das gesamte PR und Marketing für die Venus. Das heißt, ich kümmere mich um alles darum, was publiziert wird, was veröffentlicht wird, kooperationen, markenbotschriften, venus-gesichter und alles, was dazu gehört, und arbe Venus faces and everything that goes with it and works very closely with Bea and Holly together.

Speaker 1: 1:46

Yup, Very close To your luck, Walter. You have a good team.

Speaker 4: 1:50

Definitely.

Speaker 2: 1:52

We are grateful that we have him, that's great, that's great.

Speaker 1: 1:58

Dear ones, a few things have changed this year. Would you like to say what has changed? Because this year, as far as I know, venus is not in October but in September, right?

Speaker 2: 2:14

Very important especially really important. We are four weeks earlier. We are at the last September weekend, 25th to 28th September. Not October, but September. That is really important, because many are in, sondern September. Das ist wirklich wichtig, weil viele sind. So in diesem Oktober-Flow. Aber halt, stopp, achtung, vier Wochen früher. Was haben wir als weitere Veränderungen? Wir haben ein bisschen an der Hallenaufteilung was verändert. Wir hatten letztes Jahr ein bisschen einen Engpass in der einen Halle, dass so viele Besucher auf einmal drin waren, wir einen da stopp machen müssten. Ich habe versucht that so many visitors were in at once we had to make a stop. I tried to make the corridors a little wider. We have moved the Venus Mainstage, which is now in Hall 18. It's also new. It's between the exhibition stands and we have visitors, so that they get a little different feeling.

Speaker 1: 3:03

We have adjusted that and have our shopping mall. That means the huge stage is now in the middle of a large hall.

Speaker 2: 3:09

Well, it's not that big anymore. We have actually adapted the stage. It's now more like a cube. We have designed it as a cube now and it's not quite placed in the middle, so that there are still a lot of visitors in front of it, but around it are exhibitors. That's how we have this is the first time we have this and I have a good feeling that it will be a great thing, because the visitor is closer to it, he feels it more and he gets more from the show. We also did a bit of a show program. We felt a bit in there and a few innovations in it.

Speaker 3: 3:42

We had the same show program in the last few years, I think, and that's why we now have a few that are no longer there, who were always there, and just a few new ones. Can you tell us something? Well, we have. Well, it will be on the homepage in the next few days, so I think I can tell you. So we have two groups this time. We also had the Valhalla last year Tage auf die Homepage. Deswegen, glaube ich, kann ich dir schon verraten. Also, wir haben zwei Gruppen diesmal dabei. Die hatten wir auch letztes Jahr, die Valhallas. Das ist eine Viking-Gruppe, sehr aufregend, sehr sexy, und wir haben so was ähnliches auch eine Gruppe, aber in Clowns-Kostüm, sag ich jetzt mal, aber sehr hochwertig in Clowns-Kostüm, sehr sexy too, looks great. And of course we have our man-stripper back on the main stage. I mean, they have to be there too. We also need something for the female eye, not just for our male visitors, and so I can get both of us a little advice and get both an appetite before they go home.

Speaker 1: 4:45

Yes, the Valhalla's are always on the road. Internationally. I have the how do you call them? The organizers who manage all this. They also do other shows.

Speaker 3: 4:57

Exactly, that's the Brittany Bardot.

Speaker 1: 4:59

Exactly, I met her in Prague again, so they really do a huge show.

Speaker 2: 5:06

Yes, they really like it.

Speaker 1: 5:08

Yes that's super accepted.

Speaker 4: 5:13

We also have a musical surprise guest on Saturday evening, but I can't tell you about him.

Speaker 3: 5:16

But also something that fits very well into the industry.

Speaker 1: 5:20

You must have seen Vilkatia no.

Speaker 4: 5:25

Mika, mika Mika is there anyway, yes, yes, yes.

Speaker 2: 5:32

No, will not reveal Top secret.

Speaker 1: 5:34

Oh God, okay, okay. I also think that this year on Venus you will have a larger B2B area again. You will also support this whole business model, this whole business, this business time for models now Can that be? Yes, exactly.

Speaker 4: 5:54

So that has been the big trend of the last few years. Exactly After the online revolution and, in the meantime, a short hype for VR stories, fan business has been the dominant topic on Venus for the last few years, both on the visitor side. Of course, that means a lot of young people come to Venus and want to find out how it is at all. If you start with a fan platform, how can you make money there and get a little experience and feedback from models who are already doing it? And, of course, business business-wise as well. That means we have various large fan platforms that exhibit both in the consumer area and we have. According to the organizer, this is the biggest fan-side meetup that has ever existed or that he has organized so far at one of the international B2B fairs. I think there are almost 40 presentations, panels with really renowned people.

Speaker 1: 6:44

And I think that's great, that the models in Germany who are not traveling now so internationally there are already a lot, but not in Germany, but that they can really learn something.

Speaker 4: 6:56

Exactly. I think that's really.

Speaker 3: 6:58

I don't have it on the list now.

Speaker 4: 7:00

It was very close to the list.

Speaker 4: 7:04

Both from the platform and from service providers. There are various providers around it how to evaluate things, how to market better, etc. For creators, we have really exciting presentations where you can get really good inputs on how to improve your performance, and to support that, we have recently introduced a Creator Ticket. This year that means that the Creator gets a ticket for all four days with all the benefits that you can have as a Creator at the fair. So access to all areas, access to the Creator Lounge, where there are also drinks and snacks, participation in the B2B party on Friday evening, Exactly that's exactly what it is.

Speaker 1: 7:42

Can all models with a Creator Ticket go to the B2B area with a creator?

Speaker 4: 7:48

ticket. Yes, exactly, oh, that's really cool. All creators and all B2B people are allowed to enter there, and how do they?

Speaker 1: 7:55

have to verify themselves if they want a creator ticket.

Speaker 3: 8:00

We have the registration on the homepage. The artist's name must, of course, be given, and you also have to have a link to their portals, be it Instagram, youtube or just the portals from our industry. If you are maybe registered at MyDirtyHobby, then send me a link from MyDirtyHobby. I just have to see that it is a creator and that they are active. That is crucial.

Speaker 4: 8:28

Can you say something?

Speaker 1: 8:29

about the prices for a creator ticket.

Speaker 3: 8:32

The creator ticket costs 100 euros. It is valid for all four days.

Speaker 1: 8:36

Exactly Okay, so the models can then just go to the B2B lounge and listen to lectures about the whole. So everything that basically concerns the adult business, right, exactly.

Speaker 4: 8:53

We have the idea that in the Creator Lounge there is also a mask, a visa there you can especially for those who are also booked at other stands or do shows or give autographs you can get their makeup refreshed. We try to do that so comfortably and relaxed between the fairs for the creators.

Speaker 1: 9:15

I think it's great because it's pretty hot in the halls that you can get refreshed.

Speaker 4: 9:21

In September it can theoretically get a lot hotter.

Speaker 1: 9:24

Yes, yes, yes, yes, absolutely. In September it can theoretically get even hotter. Yes, yes, yes, yes, definitely Now we have. If you have already, Bea, you said you have been there for a long time. What were the biggest changes for you in the industry over the last few years? So, from these really video platforms to the more fan platforms, do you also notice that a lot has changed?

Speaker 2: 9:50

Well, in contrast to the early days of 97, 98, 99, a lot has changed. When I think back to those days, I don't know. I felt like there were 150 porn producers where all the stars like Dolly Buster, kelly trump, etc. Stood, and we really had here theresa orlowski. And now it's all gone virtual, if you want. So it's all somehow only on the internet. You can already see a huge leap. But so from the last few years, since everything has been been online, I wouldn't be there at all, I think the stands are getting better and better.

Speaker 1: 10:30

The stands are getting better.

Speaker 3: 10:32

You can tell about it With a lot of lights, a lot of LED TV, a lot of visual things. I think it's become more. It used to be easier, the stands were easier, there were walls and roll-ups that stood there.

Speaker 2: 10:48

That's right. They definitely do a lot of work. The image of the fair has definitely changed very positively, I think, especially at the shopping stands or the like. That's true, it has become very pleasant, but our sales chief also pays attention to that. He also gives advice on how to make sure that it will be good. Yes, otherwise I don't think anything else matters to me.

Speaker 1: 11:08

Okay, I'm also on the road. So much globally measuring on B2B or B2C. What distinguishes Venus from other international erotic measurements? You are also the biggest, I think, right.

Speaker 4: 11:26

Yes, we believe that, yes, yes, we are the biggest.

Speaker 1: 11:30

I also believe that you are the biggest.

Speaker 4: 11:33

I think, the exciting thing about Venus is, that it takes place in Germany for the first time, where there are only very few rules, what you can and cannot do. That means, that almost everything is allowed for the consumer parts at the shows darf und was man nicht darf. Das heißt, für den Consumer Parts ist ja bei den Shows fast alles erlaubt. Das ist sicherlich der größte Unterschied, vor allen Dingen zu den US-Messen, wo ja nicht mal ein Nippel zu sehen sein darf. Das ist das, was auch gerade die amerikanischen Models irgendwie mega abfeiern, irgendwie, dass sie hier einfach mal auch mal oben ohne rumlaufen dürfen oder frei sein dürfen. Ich glaube, das ist schon ein ganz großer Unterschied. And then there's this mix of B2C and B2B. That's, what the fewest trade shows have, or it's more strictly separated in the rule, and with us it mixes, so to speak. So if you want to talk to someone from the Pornhub sales, sales team, marketing team, you can just go to the big Pornhub stand in Halle 20, and chat with them as a talent.

Speaker 1: 12:20

That's totally, that's so good and that's a lot closer?

Speaker 4: 12:32

I don't know. Especially at the US trade fairs you don't even get to the stand. It's stricter. You know, even in America they take all the money for the autographs, etc. Touches are not usually common there. No-transcript For the fans. Of course it's a better experience, but what the models also celebrate in between and Berlin is also an absolute landmark of my solo career because it's still a wild city for people from America.

Speaker 1: 12:59

Main event. How do you choose the exhibitors and partners you work with? Can everyone become an exhibitor with you?

Speaker 4: 13:04

Yes, In principle yes. In principle, anyone can become an exhibitor. We don't fire anyone now or I can't remember that we did that. There are really some precautions that this is not ethical or doesn't fit our trade fair. Of course that's clear. But from our industry we actually take everyone and are open to everything somehow. So we are already fresh in cooperation and sponsoring and, as I said, we also have new GoSpring as a sponsor this year. There is also men's health, erection problems, premature breastfeeding, etc. Where they offer solutions.

Speaker 2: 13:42

A big problem, but also the first time Exactly Cool. I'm really happy that we're not so women-based but more women-based. I'm curious.

Speaker 3: 13:51

Above all that, this taboo topic is broken up and talked about. It's a topic that's only talked about behind closed doors.

Speaker 1: 14:01

So that would be. My next question would have been how the trends and the changes in the adult industry now play out at the fair with you. But that's a good point and, as he said, you're going a little more in the business direction now. I think so, to really support the creators, not just that the fans can just make some pictures with the models. That's why I'm officially a Venus Podcaster this year and I'm really looking forward to it. When creators come to you who have no idea that they are on Venus for the first time or want to learn something, what would you advise them?

Speaker 4: 14:47

I always say ask as many questions as you can, especially to the experienced creators on site. That's what a lot of people do. That's a trend we've noticed in recent years. People who just deal with it, we don't have to talk about it. Onlyfans is a mainstream brand today. Everyone knows it and it is always suggested that you can earn an incredible amount of money in a short time without having to work a lot, which, of course, does not work. We all know that here, but many do not know that. And then just asking people who really do it and what is behind it and how much work is behind it, I think that's just. It's a great platform for that.

Speaker 4: 15:23

Just to connect right, yes, and for young women to get feedback. What's behind it? What do I have to do for it? How far do I have to go? That's a great opportunity, or sometimes couples want to do it together. There's no other way, I think, except you can write in the chat, but you probably won't get such open and honest answers as face to face.

Speaker 1: 15:48

Yes, yes. Do you notice that the exhibitors are now more in the tech direction?

Speaker 4: 15:54

Yes, absolutely so. Last year, we already had a huge topic with Eva AI, where it was about AI clones. That still plays a role. Of course, I think we also have some providers in the B2B area who have services and offers for creators. And, yes, I think the platforms are also more in this direction. Even the big platforms like Matthew, the Hobby, porna Brothers and Co are also looking at how they can counteract this or counteract this fan business trend, and what solutions and cooperation can they offer. I think that this is also reflected again this year and internationally. You just notice that too. I think that the search for new models and creators on the platform is also reflected here with us, that we have the international brands back there who are also looking for German creators who may be active on their platform, you can feel feel quite clearly.

Speaker 1: 16:48

Yes, you can now also notice that, what these AI clones are about, that German platforms are now also jumping on the train, and now there was only one platform that allowed AI models. Now there are even several, as far as I know. I think that's very interesting too. I think that will also be a very, very, very big story. I know that you really have a lot to do before Venus takes place at all. What challenges does Venus bring with it to organize something like this?

Speaker 1: 17:34

Because many people think that we plan that two months ahead and that's good, but how long do you plan?

Speaker 2: 17:41

We're already starting to plan the next ones, we're already at the new date, we are already at the early bird tickets, but what is actually the biggest challenge For?

Speaker 3: 17:52

us the long lunch days shortly before the fair. So we are now at 12 hours a day, Very nice. We have already set up our field bed here.

Speaker 2: 18:03

Consistent hall plans, consistent hall arrangements. That's difficult. Every exhibitor has his explicit wishes, explicit wishes that have to be fulfilled. That's a big challenge. Then there are also a few things that I don't want to do next to this and I can't do that close to that. And then they still want to be in the first row somewhere. That's a very, very big challenge, because we also have different areas the shopping or trade fair area, and then also to separate, that's a big challenge.

Speaker 4: 18:36

I think there are, of course, also big challenges with the environment at the moment. I mean, everything is getting more and more expensive. Our cost pressure is increasing more and more. The whole trade fair organization service provider partner. Everything is getting more and more expensive and more and more. The whole trade fair organization service provider partner. Everything is getting more and more expensive and more and more expensive. You have to be fair to that, of course, because we also want to be economically successful. From a marketing point of view, it is, of course, always a challenge to advertise for a neurotic trade fair. You know yourself it's almost impossible. On social media, googling is almost impossible. Classic advertising partners sometimes reject us because they don't want to. We are allowed to switch to an online campaign, but not to the venus-berlincom link. Of course that doesn't help us.

Speaker 1: 19:15

So that's still a challenge on Venus, what you would like to film, you could always have naked people in the background, which should not be shown.

Speaker 4: 19:33

Yes, so with Instagram, we have to look at every story that we want to repost, where we are tagged, which, of course, thousands are during the fair, because many don't think about it, especially visitors, of course not. There is then someone naked in the background and of course, I am not allowed to repost it already on the poster.

Speaker 1: 19:47

Back then it was still on the poster that they banned you because of a poster. Yeah, yeah, yeah. What was in the background?

Speaker 4: 19:54

Sure, you learn a lot there, but it's always a challenge and you're never sure that you're not going to be deleted or blocked again by Instagram on purpose. But this challenge is just big, is simply big somehow.

Speaker 1: 20:04

Then I imagine it's really crazy for you, because I know myself that if an account reposts a lot of accounts that are already banned, that your account is also always in danger of being banned.

Speaker 4: 20:19

We are always on the focus list, definitely. So we have to be very careful where other accounts can post something that they have no reach or no knowledge of, something that they don't have any reach for or any knowledge of, where something completely violates all guidelines. For us it's just, it just has to go in that direction, then we can get a warning.

Speaker 1: 20:35

So you have to be very careful. Yes, have you noticed any changes in the audience over the last few years?

Speaker 2: 20:44

They are getting younger.

Speaker 3: 20:46

Younger couples. There will be more and more couples.

Speaker 1: 20:48

That would be, my question will there be more couples?

Speaker 3: 20:52

Exactly, and I also think, even if I now say that to the business partners of the models it used to be, really, you know, from the tattooed man, in the meantime, there will be more and more the nerds.

Speaker 1: 21:08

Yes, yes. Who are also really deep into this tech story, who know how the platform works properly and have built up a real marketing tool behind the girls, Exactly.

Speaker 4: 21:21

Yes, and the female share has simply also increased extremely compared to earlier. So earlier I think, we had an 80-20 ratio, now we're at 55-45 or so, so that's already significantly changeable. It also depends a little on the days. So Sunday has become a bit of a couple day in recent years, where there are simply more couples, because it's just a bit quieter, I think, where you can relax and shop and go and try things out, but it has changed significantly too early. Yes, also from before Corona to after Corona.

Speaker 1: 21:53

Do you notice that you still have a lot of studios or do you notice that there are really almost only fan platforms?

Speaker 4: 22:00

Studios actually not at all, so we almost don't have any actually. So really the amateur platforms, the streaming platforms of platforms, the big ones and now the fan platforms. That's the majority of what is different from the old ones, plus everything that belongs to it, the stories, etc.

Speaker 1: 22:21

Do you notice that it's more in the legal direction, that you have many exhibitors who advise legally?

Speaker 4: 22:31

Yes, exactly. I'll say it again. I don't want to answer everything, but of course it plays a big role. It's clear everything that has to do with leak protection of course plays a role for the creators, even though many are still not yet sensitiveized to what there are actually possibilities. Partly it is already an integrated offer on the platform that you can choose from, but partly not, do you also?

Speaker 1: 22:53

notice that you have a lot of lawyers or something, so you also have lawyers in the panels, because in America at the global fairs. We also have a lot of lawyers, and I always find it super interesting, especially what they say about this whole tech story, because they are usually not so conformed to it.

Speaker 4: 23:09

Yes, marco Dörre is well known. He is also our youth protection lawyer. He is also on the panel. So youth protection is still a topic number one which still requires a lot of clarification for many creators. And the AI thematics are also relevant. If I sign a contract for a shooting and the studio or the producer secures the AI rights, you have to be very careful and there is still a lot of education needed.

Speaker 1: 23:36

So I have, with so many girls, podcasts, especially in Bucharest and Prague. I had that and they really told me that it is really such a standard contract, and then you just see down there that they also make AI versions of you. You are not paid for it. You had a very interesting podcast with Lydia Black. When you've been at a production company for years and then it suddenly says that and nobody knows anything about it. I think that has changed. A has changed and the girls have to get advice from the right people.

Speaker 3: 24:10

Yes, you really have to protect yourself in the meantime.

Speaker 1: 24:17

What is it like for you before the trade fair starts? What is the biggest stress factor for you?

Speaker 2: 24:23

Yes, honey and bears, I can't sleep. I haven't been coming for days, no more, let alone ironing clothes or anything else. You're just from 6 in the morning to I don't know in the evening, 20, 21 o'clock in the office, but the biggest challenge just before Everything to get it done at the right time. Yes, that's just what it is. Of course, everything. Everyone has to somehow still arrange the technical drawings for the stand.

Speaker 1: 24:48

The electricity has to be ordered the hall plans have to be In Germany it's all so complicated that you can't use flammable materials and so on. Exactly.

Speaker 2: 24:59

You have to check all the stands, the whole exhibition building. So that's actually really now. It's all piling up somehow, and of course that comes only in the short term, because even our exhibitors are now in Venus mode, so most of them didn't care about it at all months ago. They're starting now. Oh, here's my stand, that's right. There's still a wall missing. There's still the electricity missing. I need a few exhibitors to show. Change my name there in the portal and tralala. That's all going. Olli can sing a song.

Speaker 4: 25:30

The good thing is that every day, a new deadline is set, which has to be done by then. At some point it won't work anymore. Sure, there's more, but at some point certain things won't work anymore and certain things can't be changed anymore. In that sense, it will get better at some point.

Speaker 3: 25:44

That's why it's like this. Now the deadlines are slowly running out and they're all coming now, and then it's like a week, two weeks before the trade fair. It's a bit well. It's not quieter, but it's a bit quieter than now. So 10% less.

Speaker 2: 25:58

That's where we start packing our truck, because we too, for us, it's a huge move. It's like several big trucks that we pack because we have to take everything with us. Yes, then the challenge comes again.

Speaker 1: 26:14

How important are the international markets for you? So USA, UK or Asia too?

Speaker 4: 26:24

Asia was now more relevant in the area of ​​toys. Of course that we have many products there, so to speak, that make the sex toys themselves From the other market. We have always had Japanese exhibitors in between, but never now, somehow, because otherwise, yes, it is an international market. I mean, the platforms are all international. Usually that means you can't just separate it that easily, but the majority of our exhibitors are not just in Germany. Yes, exactly.

Speaker 1: 26:52

You also have Pornhub this year, right.

Speaker 4: 26:56

Pornhub and Brazzers, but also Loyal Fans and Adult Time is coming as a production company from America, this time Chattobait. Chattobait is in the big stand, but also MIMattopade. Chattopade is there with a big stand, but also MIM from France. So there is no separation anymore. But I think it all mixes up more and more, so to speak. For example, us creators are also active in Germany and German creators are active on the US market, but Germany is international.

Speaker 1: 27:25

Yes, many US agencies want to be on the German market. That's very interesting.

Speaker 4: 27:34

So German users are still very profitable. I would say the German market is basically like that, or Western Europe, of course, but Germany is still important, I think, not to be neglected.

Speaker 1: 27:46

Who is sponsoring this year? What are your cooperation partners?

Speaker 2: 27:52

this year Eisde.

Speaker 1: 27:57

They are almost every year right, my.

Speaker 2: 28:00

Dirty Hobby Brazos Stripshed and Go Springs.

Speaker 4: 28:09

Exactly, I think.

Speaker 1: 28:10

Egon will be there too, right.

Speaker 4: 28:13

Yes, exactly, he's the brand ambassador for Go Springs. They do a lot of campaigns together and there will be a lot of fun things at the fair with him.

Speaker 2: 28:23

Egon is also one of our brand ambassadors this year. That's cool.

Speaker 1: 28:26

Tell us something about the brand ambassadors. That will be interesting too.

Speaker 2: 28:33

Egon. What should I tell about Egon? He's in charge.

Speaker 1: 28:38

But who's in charge this year? Egon is in charge. Mika will definitely be in charge again.

Speaker 4: 28:44

Mika is definitely part of it. Egon experienced his second spring with his virality that he experienced in the last two years. That's why it fits perfectly. And then in combination with Grosping, it was great. Then we have Inc Lorena, I think. She's active at VisitX, but also very strong. She also did a lot of social content, including with Egon and so on. Then we actually had Vanessa Libertetti, who we had last year. Unfortunately she can't be at the fair for private reasons.

Speaker 1: 29:13

Oh no, she's also gotten so big on Instagram. Yes, she's also gotten.

Speaker 4: 29:16

Really big but unfortunately something came in between. But still, she is part of our brand ambassador family. Oh, that's so cute.

Speaker 1: 29:24

We have Nadine Kirastas with us.

Speaker 4: 29:26

She is also very strong internationally but is now quite present on the American market. Sally Dianasor, who was the first time on the menu at Stripjet last year, and she has produced a lot of hit songs and is quite active, I think. And Kalea Toxic, of course, as part and face of our Bizarre Lounge in the Kinky Area. Exactly, you have that too.

Speaker 1: 29:54

I was in the hall last year too. Do you want to tell us something about this whole Bizarre Hall, because that's not so well represented in the USA. I think that there is really an area for this bizarre story. The Kinky Area, by the way, has a great show program Kinky Area.

Speaker 2: 30:11

She has a great show program, by the way. The Kinky Area that's.

Speaker 1: 30:15

Yes, juliana Raudi is always moderating there right this year again Julia, she always does that well.

Speaker 4: 30:22

Holly, I think you can do that best right, oh God, yes.

Speaker 3: 30:26

So Kinky Area is definitely super filled. We have alone in our bizarre lounge where many of the fetish people because it's not just Dominas, we started with Dominas in the meantime there are Smartstar Dominas, rubber Dolls I can't even think of everything which fetish there is but everyone is welcome there and we are already there over the four days at 50 registrations. So we have. I had to make a card at some point. I can't take anyone anymore. Wow, exactly because this lounge is located in Alten-Nehtenplatz and in any case, a lot of great people to see there. They look great. The show stage in the Kinky Area is also full. There is also space outside Alten-Nehten. There are great shows there really. We also have this year again, like our sister-in-law, for example. The show always comes on particularly well. Then we also have a lot of bondage. Fred Kurel with his bondage clothes is great. Domina shows, master shows, bdsm shows, furniture presentations shows, master shows, bdsm shows furniture presentations.

Speaker 1: 31:34

Yes, yes, you can shop really well there, right, can that be? Yes, there are always really great things. Visitors love this area.

Speaker 2: 31:40

But that also makes the building. When you look at the palace it has its own flair in it. It's so cool. I think it's totally. It also fits totally for this kinky world.

Speaker 1: 31:49

It's so cool I think it's totally.

Speaker 2: 31:53

It also fits totally for this Kinky world. It fits like a fist in the eye. It's just beautiful.

Speaker 3: 31:58

In a normal hall. It won't work like that.

Speaker 1: 32:02

Do you have a lot more registration from creators this year than the other years? Do you notice that this is also a growth strategy through the creator tickets?

Speaker 4: 32:13

so because we only have the creator ticket now, I can't compare it at all, because you also have more visitors this year yes, that's why I think yes, that's the record yes, but the goal is to actually overcome that, because I also think that Venus has developed even more mainstream.

Speaker 1: 32:34

So, as you said, there are more couples. It's not just any fetishists or fans who come there.

Speaker 2: 32:41

We are also first-time outside of the holidays. You mustn't forget that Because we slipped into September, we are the first time far away from summer or autumn holidays. We have always been at a weekend of autumn holidays. That could, of course, also be that we will reach a visitor peak again.

Speaker 1: 32:56

Yes, that's true. Many parents can't do it in the holidays.

Speaker 4: 33:02

Yes, well, we have to look there. The date in September is different. You have to look a little bit. The weather depends on it. What do the people do, and so on. We can't really estimate that, but so far it looks like this. You have to look a little bit. The weather depends on it. What do the people do, and so on. We can't really estimate that yet, but so far it looks like it's going to be a very good year again and it's going to be very full again.

Speaker 2: 33:17

Between 17 and 20 degrees would be the best. No rain, but also no beer garden values. Well, that's.

Speaker 1: 33:23

Walter another nice question for you, since you are responsible for marketing. What does your marketing strategy look like, especially because Venus is a very large, well-built brand by now? What are the most important points for you? What do you rely on?

Speaker 4: 33:46

Our biggest building block is certainly out of home. So poster campaigns in Berlin and around the world, which is already visible. Among other things, with the new poster we did a poster shoot, but then these posters will be postered all over Berlin.

Speaker 4: 34:03

That is certainly the biggest building block for the external visibility. And then Instagram is certainly our most important channel by now, where we can achieve an incredibly high range and can achieve a lot about it. And then we all focus on online cooperation. So we don't do any more classic radio advertising, we don't do any more print advertising, we actually do online cooperation with. So no more printing, no, we don't do any more Interesting. We can't measure it and it hasn't had any notable effects in recent years. Cooperation with online campaigns, with event portals in Berlin, etc. Or abroad, so to speak. That's actually where we're at. And, of course, cooperation with our brand ambassadors and others.

Speaker 1: 34:46

Yes, exactly, I just wanted to say that's also the right thing to do.

Speaker 4: 34:49

Exactly and PR around it as much as possible. Of course, we have another big action planned on September 15th in Berlin with Egon and Mika and Lorena.

Speaker 1: 34:58

Oh, that's interesting too. Tell us something about it.

Speaker 4: 35:02

That will be an action where Mika is lying on a silver tablet in front of the Brandenburger Tor and is fed by Egon with fruits and cream and, yes, futterluke feeds naked snails is the topic. Ah, that will be great, so that will be a PR story, where then all the photographers are invited and, let's see, tv teams, if necessary, will have a PR highlight. And then we have one or two other things that we publish.

Speaker 1: 35:30

Ah, that's interesting. What has worked best in the last few years when it came to such marketing stories?

Speaker 4: 35:40

Ron Bielecki worked very well back then in 2022. Because that was his scandal year. That means he was very focused. It worked very well in the press year. That means he was very focused. It has already worked very well in terms of press and otherwise. I think the craziest thing in recent years was when we had Stormy Daniels to the opening. The press echo was already gigantic, so that was, I think, by far the craziest thing I've ever seen, and this year it will be Mika on the silver tablet.

Speaker 4: 36:06

In advance, exactly. And then at the opening, we also have a surprise. But let's see.

Speaker 1: 36:10

You probably don't have to say anything yet.

Speaker 4: 36:15

Exactly. But we are very creative and let ourselves be told, we have recently I don't know if you saw it in early August we achieved huge range of press coverage because we demanded a new vul for emoji. There is the eggplant that is often used for the man. We have basically issued a demand that this should also be used for the female sex organ and luckily that also attacked the DPR and somehow also stood everywhere in Germany in all media. So we are always very meticulous and have to come up with something to stay in touch with.

Speaker 1: 36:48

I think, that's good. Also, that would be very interesting for the models to hear, was einfallen zu lassen. Um im gespräch zu bleiben, finde ich gut. Auch das wäre ist mal ganz interessant für die models zu hören, wie sie sich selber auch mal in szene setzen können oder selber auch mal. Ja, einfach ist auch social media technisch, gerade wenn es um zeiten wie tik tok, instagram oder x geht, wo du halt als x, ja auch als deutsche nur safe work posten darfst, aber auch bei tik tok, where you can only post X for Work as a German, but also on TikTok. So if you have really good marketing ideas, you can catapult that really quickly forward.

Speaker 4: 37:18

Yes, sure it's always without guarantee, but you always have to stay active and try things and be creative.

Speaker 1: 37:24

So, as I say, marketing is the A and O Definitely. Marketing is the A and O Definitely. Do you also have a very clear USP for the Venus? So what really distinguishes you from other trade fairs, what you also promote in marketing. So I think, for example, this bizarre story and so on, I think, as I said, it doesn't exist everywhere.

Speaker 4: 37:51

I always say it's just the mix. So not to forget, as USPs, of course, the fairground. If you look at the other fairs in other hotels which are in some hotel rooms with 3.20 meters high ceilings and carpet, it has a very special flair. And the Berlin Fairground right in the Gelände, in the old halls, is something special With the huge ceilings and the ambience. And then this mix you can talk to your favorite model, you can take a photo with her, you can test Kinky, you can buy toys, you can experience shows, everything around it. That's why we say Festival. In recent years, I think this mix that's definitely.

Speaker 1: 38:34

Exactly that would be my question how does the five-year plan look for you? Where do you really want to go with the fair, or where do you see the fair, for example, 2030? Will it be more of a lifestyle fair, will it be more in the tech direction, more entertainment and show, or, yes, where will it go?

Speaker 4: 39:01

It will of course remain the mix. On the one hand, we are of course also dependent on our exhibitors and how the industry develops a little further, and I wouldn't say we just want to be a lifestyle trade fair. Our core is of course the erotic business and also naked skin. I think that's very important. If we would lose that we would have a big problem. But of course we always want to reflect the trends. But that happens automatically through the companies or the brands that we exhibit and show that, so to speak, but models shows and this whole mix with Kinky and around it, the companies or the brands that we exhibit, then simply and that also shows, so to speak, but models shows and this whole mix with kinky and around that. I think that will stay and then stop more, the one more pronounced and the other if models now have questions, or exhibitors b&h.

Speaker 1: 39:44

They just write you an email, right yes or call Okay. Or on.

Speaker 4: 39:50

Instagram too.

Speaker 1: 39:52

Instagram. You handle the account yourself, right, walter? I think.

Speaker 4: 39:56

Yes, yes, yes, exactly. So there I am too. We are always good to reach.

Speaker 1: 40:02

Very good. Do you want to say anything else? We have been talking for quite a long time now, otherwise it will always be so long for the listeners. I think those were super interesting insights. Do you want to say anything else?

Speaker 2: 40:16

No, the important thing is actually just the date 25th to 28th September. Otherwise, we look forward to every single one Come by and have fun Let yourself be inspired Exactly.

Speaker 1: 40:30

Tickets can be bought on Venus themselves and on the net right.

Speaker 2: 40:34

Yes, and pre-sales are now cheaper, so I advise against online pre-sales. Good tip from us on the Venus website, venus-berlincom.

Speaker 1: 40:44

And if you want to book parking spaces as exhibitors, you have to do that beforehand right.

Speaker 2: 40:49

Yes, that's what our exhibitors know. We have an exhibitor portal. We always give all the information. For the exhibitors, booking slots is very important. That's a bit of a novelty from the Messe Berlin Gelände Since last year our exhibitors have to book slots when they arrive and when they leave, and then we only have an hour, two or three time. I find that a bit difficult, but of course that keeps the traffic flow in there a bit running and no blocking, because sometimes exhibitors don't even get to the near of the hall. But they have to get used to it. Now that is really important. So, dear exhibitors, pay attention to your exhibitor portal, look and read everything through. At least take a look.

Speaker 1: 41:32

Yes, the emails are very important because there are very, very important information in there.

Speaker 2: 41:36

I've seen Sometimes they don't want to read them anymore. Oh, we're already playing from the B. Oh.

Speaker 1: 41:46

I'm so kid-nosed. Where do you have to go if, for example, a creator comes or a company that really has really knowledgeable insights? Do they still have a chance to speak in the panel? In the B2B lounge Is everything already full?

Speaker 4: 42:01

Everything is full. We are really completely finished with everything, because now everything is being produced for it the banners and posters, and so on.

Speaker 1: 42:08

I'm happy too. I'll be there again.

Speaker 2: 42:15

We've already finished the print work, so it's too late. We need some time to get started.

Speaker 1: 42:24

We'll find all the information about the panels on the homepage right, Exactly über die.

Speaker 2: 42:30

Panels werden wir auch auf der Homepage finden. Richtig, genau, genau. Da werden jetzt die.

Speaker 3: 42:34

Showpläne? Ich weiß gar nicht, haben wir die schon öffentlich? Die Kinky Showpläne sind schon öffentlich. Die Hauptbühne wird jetzt auch diese Woche veröffentlicht. Die Panels sind auch auf unserer Homepage zu finden. Ja, wird noch was veröffentlicht? Sorry?

Speaker 2: 42:47

Alles, was wir können.

Speaker 3: 42:51

Alles was veröffentlicht. Sorry, everything that we can. Everything that is published will be published on the Hobitch. What is somehow relevant. There is actually a plan for everything.

Speaker 4: 42:57

Do you have a tip for all B2B visitors and creators? We have an event mail organization app, so to speak, where you can connect with other visitors.

Speaker 1: 43:06

That's good to know.

Speaker 4: 43:08

Where all the appointments are announced, where you can also make sure. Which panel do you want to go to? An absolute recommendation to download and network. There you can already make appointments in advance.

Speaker 1: 43:18

Oh yes. I think, that's super important as a creator, that you simply have a possibility and a place where you can simply connect with the creators.

Speaker 4: 43:26

Yes, that also develops such an own dynamic. Then there are forums and threads, and then it is discussed about it. Oh, that also develops an own dynamic, then there are forums and threads, and then it is discussed.

Speaker 1: 43:30

Oh, that's really cool.

Speaker 4: 43:31

So that's definitely a recommendation.

Speaker 1: 43:34

What's the app called?

Speaker 4: 43:36

It's called Wova and you can also get a link directly on the homepage. Oh super. And then when you register, you automatically get a code with you that you can register directly.

Speaker 1: 43:46

I'll do that today. Yes, dear ones, I know you have a lot to do. Thank you very much for your time today Very much. Thank you. I am very happy when I can receive your brand ambassadors and the other creators for the podcast on my stand on Venus in the B2B Lounge. And yes, I am very happy and I am very happy to see you then.

Speaker 3: 44:14

We are also happy.

Speaker 1: 44:18

Thank you for the conversation.

Speaker 2: 44:20

Thank you, ciao, ciao, ciao, bye.