Sister$Cash - Sisters in Cash
This business podcast offers valuable insights and advice for entrepreneurs, business owners, and industry professionals. Each episode features expert guests who share their experiences out of their real life and knowledge on a range of topics, including marketing, finance, leadership, social media and more. Whether you're just starting out or looking to take your business to the next level, this podcast provides practical tips and strategies to help you succeed in today's competitive market. Tune in to gain valuable insights and stay ahead of the game.
This business podcast is hosted by Viking Vanity , a mainstream Model, YouTuber and Sales Manager, with more than 10 years experience in Social Media .
Sister$Cash - Sisters in Cash
Streaming for Success: A Decade of Experience with Chrissy LeBlanc
Ever wondered what it takes to build a decade-long career in adult content creation? The Sisters in Cash podcast brings you an exclusive conversation with Chrissy LeBlanc, a powerhouse in the industry who's mastered the art of longevity in a rapidly evolving digital landscape.
Recording live from Miami Expo, this candid discussion reveals the strategic thinking behind Chrissy's success as a live streamer, cam model, award-winning cosplayer, and model coach for Eplay. With refreshing honesty, she shares how she's navigated through potential burnout by periodically reinventing her approach across different platforms while maintaining her authentic brand.
One of the most valuable revelations comes when Chrissy explains her traffic generation strategy. Rather than spreading herself thin across multiple marketing channels, she leverages her live streaming as the cornerstone that drives fans to her other content outlets. Even more fascinating is her insight on collaborations: "I ended up turning some of her fans into my fans too," she explains, describing how partnering with other creators opened doors to entirely new audiences without traditional marketing efforts.
The conversation takes a deep dive into how the industry has transformed, particularly in recent years. "The people coming into this industry now are more business savvy," Chrissy notes, highlighting the increased competition from newcomers who treat content creation as a legitimate career path rather than a side gig. For established creators, this means constantly upping your game to stay relevant.
When it comes to AI tools, Chrissy takes a nuanced position that many creators will find relatable. While she embraces AI for mundane tasks like writing content descriptions, she firmly rejects chatbots and automated interaction: "The big appeal with live streaming and getting content from an actual creator is that you're buying it from a real person with a real personality." This authenticity, she argues, is what truly differentiates creator content in an increasingly automated world.
Whether you're an established content creator looking to refine your strategy or just curious about the business side of adult content, this episode delivers practical wisdom from someone who's weathered the industry's many changes. Subscribe now and join the Sisters in Cash community to access more insider knowledge from the creators who are defining the future of digital adult entertainment.
Welcome to another episode of the Sisters in Cash podcast. We are now in Miami at the Expo. This episode is featured by Legal Fans and 4Based featured by legal fans and for based. So right now I have a really big star from the industry here. She's nearly 10 years in the industry.
Speaker 2:Yes, who are you tell?
Speaker 1:us who are?
Speaker 2:you. My name is Chrissy LeBlanc, I'm a live streamer, cam model, cosplayer, award-winning cosplayer, and I am also currently the model coach and advisor for Eplay, which is a live streaming site.
Speaker 1:I know Eplay and I can tell you something when I started in the industry I think it was 2012 on the global side of the industry. So, on the conference, like experts and something, I was a professional cam girl in German and I was the only German girl who started at this time on some free chatting pages so, for example, mfc, and I saw all the time your streams and, yeah, I was learning a lot from you Really.
Speaker 1:Yes, I know you a long time. At this time it was like you have played all the games you know at MFC. It was crazy. I know you a really long time Not on MFC.
Speaker 2:No, I've never been on MFC? No, but you was at ChatterBait, yes, yeah.
Speaker 1:Started on ChatterBait. It's a long time ago, but I know you were so professional. You were always high-ranked.
Speaker 2:Yeah, I've switched streaming platforms a couple different times, just for different personal reasons.
Speaker 1:Yeah, yeah.
Speaker 2:Personal and business reasons.
Speaker 1:But I know you have. That's why I know you have a lot of this experience.
Speaker 2:That's true. Yeah, Been on a couple different kinds of platforms. I've tried a couple different styles of camming. It takes a while to figure out the right recipe and especially when you're live streaming four or five days a week, it can get easy to feel burnt out.
Speaker 2:It is like this so at some point, you know, after live streaming and doing kind of like the same type of things, like, of course, like every show is different, but being on the same platform for, you know, two plus years, I was like, okay, I kind of feel like I need something different, I need to shake things up. So I've gotten to that point where I was like, okay, I think I need to reevaluate and do something a little different and refocus. So I've reached that stage a couple different times throughout my 10 year career and, you know, made changes here and there to like find what makes me happier, what also, you know, pays all the bills. What's that?
Speaker 1:happy medium. Ok, so I created the podcast that models share some insights on each other. Don't be so competitive. Competitive.
Speaker 2:It is yeah.
Speaker 1:You know I'm from Germany, so okay, because in Germany a lot of girls don't share some insights and we have, for example, we have some topics. Sometimes we talk about content organization, we talk about AI, we talk about social media, about some TikTok things or whatever. Can I ask you what is the most traffic source for you? The best traffic source?
Speaker 2:That's a great question. I am honest, I don't know if I'm the expert to talk to you about this. I am so bad at checking my analytics and like tracking things like that, like I do not properly use tracking links.
Speaker 1:You have to use. Get All my Links links.
Speaker 2:It's an amazing tracking tool also I do use an all like an all. My links page for you know everything yeah um, where do I get the most traffic? I feel like I just get the most traffic from live streaming. Like, yeah, I drive people to my other content from live streaming and that's like my clip sales and my only fan subscribers those come from my live streaming fans.
Speaker 1:Yes.
Speaker 2:So I do use my live streaming as like marketing for my other content. Social media of course helps to get like new eyeballs. I'm on TikTok and Instagram. Media of course helps to get like new eyeballs. Um, I'm on tiktok and instagram, um, but I don't know if I have any like. You know, specific like, special answer of like.
Speaker 2:Uh, I have, I don't have a crazy hack for you know, like, where to get a ton of new eyeballs. Honestly, um, I, I get a bunch of new eyeballs. There we go. Okay, I do have one Doing collaborations with other streamers.
Speaker 1:Yes.
Speaker 2:A girlfriend of mine in Las Vegas. We had a regular cam show like every Wednesday for quite a long time and when you're live streaming together, you have to pick whose platform you use, and I was always on her platform, so I was basically marketing myself to her fans. Every time that I was on her page camming with her and like whenever she would cam solo following those shows, she would have her fans like asking where I was when I was going to come on again. So I ended up turning, like you know, some of her fans into my fans too, or fans of both of us working together. So I do get a good amount of new viewers just from doing collaborations with other creators and appealing to their fans.
Speaker 1:Interesting. Okay, so that brings me to a good next point. So if you are using, for example, OnlyFans, you bring your traffic to OnlyFans and you lose the fan, for example, the money is gone right. So in Germany we have a really nice platform. Lose the fan, for example, the money is gone right. So in Germany we have a really nice platform. It calls for based and if you are a creator on for base and you bring a fan, you will get 10% lifetime of all what he bought on the page, and if you bring a model, it's 5% okay, a lot of platforms have it like if you bring a model you know, or I have this RevShare, but also this 10% per user is really yeah, it's not so often, you know.
Speaker 1:So if you'd like to have more information about it we were also at the panel yesterday I can help you with that Okay, sure.
Speaker 2:So just know, because Lifetime rev share is definitely good yeah.
Speaker 1:So, for example, I was bringing my really high typer to this platform because in Germany it's PayPal. I don't know if they have in US PayPal.
Speaker 2:PayPal yeah, yeah, yeah yeah.
Speaker 1:And they have also PayPal, so because he can't pay, but I have them on signs here, for example, he spent 3 or 5K in two hours, you know, like this, and I brought them to them, so to my profile, of course and then the next day I was checking my income. What was wrong? Why I had so many income this day? Because he was chatting with another girl. Fantastic that.
Speaker 1:I love it, it's nice you don't lose your band, you know it's so, just saying so, just saying okay. Um, so we was at the topic from live streaming. I know you're an icon and live streaming. Can you tell us what changed the most the last year in the live cam industry?
Speaker 2:In the last year specifically. Yeah. I know a lot's changed since COVID for sure, specifically the last year. That's interesting.
Speaker 1:The last years? Yeah, the last years sure.
Speaker 2:There are definitely a lot more new faces and new creators in this industry. It has become more mainstream, popular, but it's not bad. It's more acceptable, honestly, or just like it's known that this is an avenue to make money and to actually make into a business. Like I wish I knew about this. When I was in college and I was younger, I was like, man, I would have cleaned up when I had some extra time on my hands. So I'm like, oh, I wish I was a little younger, I could have taken advantage of this Me too, Me too, so I get it.
Speaker 2:But, yeah, there's a lot more competition, a lot more new faces, and the people that are coming into this industry now are more business savvy. There are a lot more empowered single content creators. There's a lot more resources out there to help those creators now than there used to be just in the last five years. Like it's come so far with what's available at like, what kind of resources are there to help new creators to actually make this into a business and to do it properly, to do it the right way? So like, yeah, like you really do have to be on top of your game these days to compete with these new hungry, young young talent, that have more time on their hands than a parent.
Speaker 2:I know I know. So I feel like that's. That's the biggest change I've felt is that like yeah, there are a lot of new faces that are like hungry and ready to work and actually take it seriously. There's always a lot of turnover in this industry, of course not all of them are going to make it.
Speaker 2:I know there's still, you know, people who don't fully understand what's involved, um, or just aren't ready to maintain that at. You know long term, I know long term, um, yeah, so like, yeah, the competition is fierce you know what I, what you know, what I love about you.
Speaker 1:you was all always also with your head on the business side, because I know it, because I saw you on a lot of conferences. You know it's not normal, not every model is on some business conferences.
Speaker 2:I was a business major so, yeah, part of what I studied and yeah, like that's how you make it a full-time job instead of just a hobby.
Speaker 2:There are people who just do this as a hobby and they're like, oh, if I make a little side money, like that's how you make it a full-time job instead of just a hobby. There are people who just do this as a hobby and they're like, oh, if I make a little side money, that's cool and that's totally fine, like you don't have to take it as a full-time job. But yeah, my goal for a long time was like I want to be able to do this full-time and not have to have any sort of vanilla job where I feel like I'm like slaving away for someone else or faking what I'm passionate about.
Speaker 2:I understand. So I, you know, I worked to make it a full-time job, like with my partner and my friends. Um, you know, I started out like camping with, with my fiance, who's now husband, um, and our girlfriends, and so it was just all about like monetizing our fun. Anyways, I'm going down a little tangent.
Speaker 1:Okay, a really nice topic I like to talk about, because you are so long in the industry. What do you think?
Speaker 2:about all this AI stuff. It's definitely controversial. Of course I do utilize AI. For some tools of my own I do use. Melrose Michaels is a friend of mine in the industry and she created her own AI GPTs.
Speaker 1:I know I use it also.
Speaker 2:I love it. I subscribe. I am a big fan. I use it mostly for just copywriting, for writing captions of my content Me too. That's kind of exhausting for me. I'm great with coming up with ideas, with filming the content, but when it comes to describing it and teasing it and check out what's in this video.
Speaker 1:I'm so bad in this.
Speaker 2:So I use it for that. A lot of like help me describe this video. This is what's going on in the video. Make it sound better than just this is what's in the video. So I love AI for those kind of capabilities. I use it to help me like get ideas started, but I never use it like copy paste ready to go. Like AI is not good enough in my opinion. Like I can tell when something was just copy pasted from AI, I can tell when it was written by a chat GPT and same comes with like the AI chat bots that a lot of these companies are doing now I just I do not trust. I have not seen a good example of anybody that can chat like me like a real person.
Speaker 1:I know.
Speaker 2:There's always a point where you can catch it and you're like, oh okay, this is not a real person and you can just call it out immediately, and so I am not a fan of the chatbots. I do not see myself using those anytime soon. The big appeal with live streaming and getting porn content from an actual solo content creator is that you're buying it from a real person with a real personality, and that is what, like, the fans and clients are looking for is a connection with the real person. Like the second that they smell.
Speaker 2:It's an ai bot. Their trust in you and your entire brand is gone. I know so I am not a fan of AI for that reason at all, but I don't swear it off entirely because I do utilize it here and there. But I'm also aware of the environmental impact of AI, so I do try to use it sparingly. I don't try to use it for just simple little things. I use it when I'm legitimately stuck.
Speaker 1:Okay, so Okay About AI. Are you using some AI content protection?
Speaker 2:Am I using any AI content? No, I don't think no.
Speaker 1:No, no, okay, okay. So for example, I was using in Germany a normal German guy who have all German girls, who was searching, for example by keywords for leaked content of mine. Yeah, okay, so I thought yes, I thought I'm protected.
Speaker 2:Then I found also about this AI stuff?
Speaker 1:what models can use an AI company who is scanning the internet by the web, by the content? So scanning the content, scanning the face also for live stream models and scanning by keywords? They don't put them down from Google, they put them really, really, really down. And also about AI deepfakes and fake social media profiles.
Speaker 2:I have had fans send me deepfakes of myself. Yes, I've been sent deepfakes of myself, of like, saying the person's legal name, of like oh, I can't wait to meet you such and such. Like John Smith. Like, oh, I love you so much, john Smith, and like to me, the video is very clearly fake. Like you can tell in the mouth you can like the sound is robotic. Like to me, it's very obvious. But I have been sent my own deep fakes of like this, isn't you right? I'm like no, you're not talking to me, that's. But I have been sent my own deep fakes of like this, isn't you right? I'm like, no, you're not talking to me, that's not me. So, yeah, there are people already deep faking me. This is weird, it's a little weird. Okay, I will send you in contact with legal fans.
Speaker 1:They can help you with this. They're amazing. They can do a free scan. They can watch what's in the internet for you and what's not.
Speaker 2:And yeah, you can find out, I should probably protect myself For example.
Speaker 1:That's an AI tool like I really like. Also, this kind from GPT is from Melrose Michaels. I fucking love it.
Speaker 2:It's amazing. I was at the X-Biz, I think what two years ago when she announced that. I literally cried tears of joy. When she announced that, I was like it's beautiful. Yeah, yeah, it is because I was so, like happy and proud of it, I was like I can't believe you made this.
Speaker 1:It's amazing okay, um, if a model like to start in industry, what would you, if you need to give her good advice, what would it be?
Speaker 2:uh, the first is do your research and make sure you're serious about it. You need to assume that people will find out and have a plan for that. You either want to talk to them ahead of time and get ahead of it or, like just be prepared for the fallout of people finding out. Like that is a realistic thought you need to face if you're going to get in the adult industry. People in your life could find that you do it.
Speaker 2:You can't just assume it'll stay a secret. You have to be okay with that. If you're not okay with that, don't do it.
Speaker 1:That's the first and foremost advice yeah, that's always you will love. That's always the same, a lot of models told me. Is it so? If you don't like that, some that your family know about it or something.
Speaker 2:Don't do it, yeah, don't do it. Yeah, you're not gonna get away with like, wearing the mask, like the no face, that like not, like, just no, just you're not, no, it's not for you, okay, um what's the first?
Speaker 1:how big? Can I ask you, how big is your team? It was my team, yeah, your team. For example, brittany Andrews. I had two really amazing podcasts with her. She had a lot of insights because normally we do it by Zoom, then it's not so loud or something. And she told us about content creation. She told us a little bit about content organization. Yeah, it was really nice to hear from someone who's over 30, so three decades in the industry. It was amazing. She, for example, she have a team over 30 people. Yeah, it's fucking amazing. I told I asked her hey, how do you start to create a team? Because that's really important. She have only a content organization team. She have her chatting team, she has her own editing team.
Speaker 2:Yeah, I would like her to school me on how to start building that, because I've been daunted by that exact task and I'm still doing everything myself.
Speaker 1:Me too that's a really big problem.
Speaker 2:I'm leaving so much on the table by doing that, but it's because I don't know who to trust and like this is such a word of mouth and like recommendation type industry I hear too many bad stories about like only fans management companies that didn't do a good job that I'm like why would I risk it.
Speaker 2:Yeah, that's a lot of personal information to hand over to somebody and, like you know your reputation as a brand like I, don't want to just hand that over to anybody. So I still do everything myself, but that means that I have a lot of unedited content that is just sitting in my hard drive waiting to be edited and put out. So that is like part of my strategy this coming year is to focus more on editing some of that own content myself and then hopefully get into a place where I can start paying an editor to do some of that for me too.
Speaker 1:I have also to focus on this.
Speaker 2:I want to at least get out my passion projects, my planned scenes that I really enjoyed filming. I've got some great collaborations with people that I just never took the time to go through and get out there because my focus was always live streaming. So I've been able to take a little bit of a break from live streaming and I'm like you know I I'm gonna regret it if these scenes don't get put out in the world, like whether they make a bunch of money or not. I just want my art out there. You know that's how I feel about it. So that's that's my goal for the for the next year. Really nice, but yeah. So the answer is it's just me. It's me. I. My husband has helped me with things in the past, uh, but these days he's very busy with his other job, so right now it's just me.
Speaker 1:I have hired an editor, but that's really it okay, um okay, christy, thank you so much for your time. I really appreciate it, and maybe tell the guys and the models where they can find you on social media, for example.
Speaker 2:You can find everything important at allmylinkscom. Slash Chrissy LeBlanc. My Instagram is the Chrissy LeBlanc. My Twitter is LeBlanc underscore Chrissy.
Speaker 1:Okay, thank you so much for your time and I hope you will have a really successful Expo. Thank you, thank you.
