Sister$Cash - Sisters in Cash
This business podcast offers valuable insights and advice for entrepreneurs, business owners, and industry professionals. Each episode features expert guests who share their experiences out of their real life and knowledge on a range of topics, including marketing, finance, leadership, social media and more. Whether you're just starting out or looking to take your business to the next level, this podcast provides practical tips and strategies to help you succeed in today's competitive market. Tune in to gain valuable insights and stay ahead of the game.
This business podcast is hosted by Viking Vanity , a mainstream Model, YouTuber and Sales Manager, with more than 10 years experience in Social Media .
Sister$Cash - Sisters in Cash
From Alternative Modeling to YouTube Success: A Creator's Journey with Esluna Love
What would it be like to transition from alternative modeling to creating your own captivating content? This episode features the inspiring story of Esluna Love, a dynamic creator who has been navigating the industry for years. Esluna’s journey has taken her from modeling, to professional movies, to webcamming, and to the point where she's now masterfully crafting her own content. She’s been enjoying a wave of success on YouTube, where she and her team have been churning out engaging vlogs. Get ready to soak in some of Esluna’s personal tips, including the power of consistency, clever use of hashtags, and the art of intelligent scheduling.
Ever wondered about the importance of networking and relationship building in the creator industry? Esluna sheds light on why it is crucial to step out of your comfort zone, attend conventions, and build strong relationships. Yes, it can be overwhelming, especially if you're an introvert. But Esluna assures that the experience is priceless, and there are few things that compare to the thrill of shooting in different countries or getting nominated at a show. The journey is worth it, and it's all about personal growth.
Lastly, we dive into traffic generation and social media strategy. Esluna shares her thoughts on the power of Snapchat, TikTok, and Reels in driving traffic and establishing a personal brand. She believes in connecting with fans at a personal level, creating a bond that can help your content go viral. We also discuss navigating the creator industry with authenticity and setting personal boundaries. Tune in, and get ready to immerse yourself in a wealth of knowledge from Esluna's experiences and insights. This is an episode you won’t want to miss!
Welcome to another episode of the Sisters in Cash podcast. This episode is featured by creatortrafficcom, your traffic platform for only fans. My guest today is really professional. I know her a really long time. It's Esluna from the Netherlands. Welcome, esluna.
Speaker 2:Hey, thank you for having me.
Speaker 1:Can you tell us a little bit about you, Because I have different things I will pick up later Because I told the guys you're really professional and I can't wait that you tell them what you are doing.
Speaker 2:So yeah, my name is Esluna Loaf, from the Netherlands, and I am in the creator industry for full time almost two years. But before that I did alternative modeling because I have a lot of tattoos, and I started with dance photos and then it went to artistic notes and then to erotic photos and for me the step to creating adult content was not super big because I already did modeling. So after that I just went for professional movies. My first professional movie in the industry was a movie with four no three other women, so that was an amazing experience. Yeah, it was super cool because I didn't have any experience with other women yet, so it was like a first on a first.
Speaker 1:Honestly, I had a few years ago I think it's now 10 years ago or something but tell us more.
Speaker 2:And after that I did a couple of professional shoots movies and after that I did web camming and now I'm creating my own content. So that's like very short my journey, and I also create YouTube vlogs.
Speaker 1:So you started, but you started with a podcast, right?
Speaker 2:Yeah, we started with YouTube and podcast because it was kind of a round table conversation with our guests. So that's why we also chose to upload the sound as a podcast on different streaming platforms. But yeah, now we decided to make vlogs.
Speaker 1:That is amazing. How are the vlogs going on YouTube? Because I know you are really successful on YouTube, right?
Speaker 2:I mean, we are still new over there. We have a Dutch channel and English channel, because not everyone speaks Dutch, obviously. So the English channel, we are just started with season two, so we are active for half a year now. And on our Dutch channel, that channel is one year old, so we are on season three over there. But yeah, it goes really well. I mean, everybody knows how difficult it is to get into the YouTube algorithm as a creator, as a channel, but yeah, it's amazing and I'm so happy that we decided to make vlogs because it's super interesting to watch.
Speaker 1:How are you feeling with the vlogs? Because I started with YouTube also and as a really professional content creator and I know you are shooting a lot and you are working a lot with lights and everything looks perfect. How are you feeling to create this vlogs? Because in vlogs you can't make everything perfect.
Speaker 2:Yeah, but that's also with vlogs. It doesn't need to be perfect. If it's a little bit grainy or dark the video quality, if that's a small piece of the vlog, it doesn't matter because it's a vlog, you show a story, different situations, and it doesn't need to be perfect because it's vlogging of your life or your activity. So not everything can be perfect. It's not a television show, not a reality show.
Speaker 1:Do you feel it yourself, or who is helping you?
Speaker 2:For now we are filming everything ourselves and I am editing also everything, but in the future we really wish to have an extra person that is like some kind of producer assistant, and also the second camera, because we miss that we have different camera views at the same moment.
Speaker 1:But for now, because we are still figuring everything out and we don't have a budget yet, because I know I understand and I know a lot of guys they are working with in the fitness industry and they are creating vlogs and they have a lot of equipment, a lot of people to help them. But I think all this will come with the years.
Speaker 2:Exactly.
Speaker 1:And I think YouTube is a great traffic machine. If you are really consistent, can you tell us a little bit more about YouTube because you are so professional in it and we had also talked before about it. So just that the people from the industry understand a little bit more how, why YouTube is important and what you have to do to catch the YouTube traffic, that it works because I also stuck into YouTube now because I am not consistent, and just that the people now from the industry how it works or how they will be successful on YouTube.
Speaker 2:So yeah, I'm not a YouTube expert. I try to be. But I can give my personal tips For YouTube. First of all, it's really important to be indeed consistent. Youtube really wants you to invest in the platform. So upload in a consistent rate your video. So every week, for example, one long video and two shorts that are some kind of reels, because YouTube also now has short videos and those shorts can really go viral because there are kind of TikTok videos, because you scroll on the feed downwards. So if your short is picked up by YouTube, I mean your channel can really grow easily.
Speaker 1:Yeah, I started also with shorts, but it doesn't work. How often are you uploading shorts?
Speaker 2:I mean on our Dutch and English channel, we upload one or two shorts every week on the same day, on the same time, so that people know oh, now there is a new video coming. So they're already ready and go to your channel because they know okay, now a new video is there or a new short is there.
Speaker 2:So, I think deciding the time and the day is also really important. When you have a YouTube channel, you also can go to your statistics and see on which days there's more you know more traffic and you can also schedule all your videos and your short. So that's really easy and for YouTube hashtags also will work.
Speaker 1:Really.
Speaker 2:Yeah, you can use hashtags.
Speaker 1:Yeah, I know, when I uploaded, because I also uploaded this podcast on YouTube. First I started with videos, but then I changed it to do it without the video because, honestly, the people only will hear the podcast also on YouTube, without to look every time at the screen. You know, yeah, yeah, and so I have to. I'm right now. The process is to find a nice design. I don't know how this calls this audio when it goes up and down, you know, and that it looks nice to upload it on YouTube. But I was also cutting a lot of reels out of the podcast and also shorts, but it doesn't work. It was horrible, but honestly, the podcast was going up every two weeks. So maybe I have to change to upload it every week and also to upload a short every week.
Speaker 2:Yeah, yeah. Being consistent is really important, not only on YouTube but on every social media platform, because you need to push your content out there, be seen by people, because, first of all, when they listen to your podcast or see your YouTube video, they will not subscribe. That is just the effect. When they see your podcast, or listen to your podcast or see your video for the third or fourth time, they will subscribe because you are there and there and there and there. You know, I also don't subscribe immediately to a creator on YouTube. I'm exactly the same, really. Yeah, when I see that person for a second time or a third time, I'm like, oh, yeah, yeah, yeah, I remember that person. The person is really interesting. Okay, I'm going to subscribe.
Speaker 2:Yeah, yeah, it's like that and I completely understand. It's just the same. On social media, people don't instantly are going to follow you, except if they are really looking for a specific type of content.
Speaker 1:Yeah, I know. Okay, let us change a little bit to another topic because you are one of the models. They are so often at the shows in Amsterdam. I think I also saw you in Berlin right Last year. Yes, yes.
Speaker 1:Yes, yes, yes. So, and you was also with us at the dinner, at the fan central dinner. It was amazing in Amsterdam. So a lot of models are not at the shows and they don't understand the power of networking. How do you start it to be at the shows? What is, for you, the most important at the shows? Are you also a speaker at the shows? What are your goals for the shows? That the models understand better why it's important to show up on maybe X-Pis or whatever.
Speaker 2:Yeah, it's really important to go to conventions and shows and industry events, first of all for the networking, to meet creators, to meet new people, to meet new platforms, businesses, etc. But I completely understand that for some creators in the industry it's a big step. These creators are at home creating solo content or with their closest friends and they are in their safe bubble, correct, yeah, and when you go out there with all kinds of people yet that you maybe don't know, it can be really intense and maybe a little bit frightening. You know Because you're there and you don't know people, and if you're introvert it is overwhelming. And yeah, it can be a lot. But if you think about who you can meet, maybe what kind of collabs you can do in the future, or brand deals or ambassador deals, I think that's all worth it. And also to go to the panels and listen to the speakers about new, maybe new social media platforms, new tactics, new traffic ideas it is all so worth it. It is the investment of.
Speaker 1:All we need is traffic. Yeah, yeah.
Speaker 2:But I mean you want to know right and you don't know if you're staying in your own safe bubble. If you go out into the world, you meet people, you learn new stuff and you get better and learn as a human being but also in your work. So I think it's really important to go to that kind of events and invest in it. I know it costs money to book the hotel, to pay for your trip, to buy all your food there. It costs money.
Speaker 1:But I always.
Speaker 2:It is really expensive, but I also I always create a little savings account for that kind of stuff to go there.
Speaker 1:Yeah, it's important because also the problem is companies are booking you for the shows and you have something to do there.
Speaker 1:You can't do your own networking, honestly, because you will have a lot of shootings, you have a lot of your time schedule will be really hard. Also, you know how it is you have to be in the evening at the party. So I think the best for networking is to be there for your own so you can decide what you like to do. Then some companies will invite you, they like to do a deal. If they like to get a deal with you, they will invite you for dinners and something like this. I think also to connect with other models, with really big creators, not only from the model perspective, also from the business perspective. It's so important because we also can learn a lot from each other what we will do in the future, what we will build, because, honestly, we are not all the time young and beautiful. So there will come up a lot of business ideas and if you have all the contacts in the industry, it's really easy for you in the past to find a good job in a company.
Speaker 2:Yeah, I mean, networking is always good. You have to take a step because most of the time it will not come to you. You have to be out there.
Speaker 1:Yes, correct.
Speaker 2:Again be seen by people. It's all about pushing yourself out there and pushing your content, yeah, and.
Speaker 1:I know you are also travelling a lot to shoot something, is it correct?
Speaker 2:I mean, I don't work for professional adult productions anymore, or I am really picky for who I work, because I create full time my own content, but I will travel to different countries in pretty villas to shoot all my videos and photos there. No, yeah, because it's so much more fun than staying at home in the Netherlands, where it's most of the time raining so. And I love to travel, so I combine it for work and for a holiday.
Speaker 1:Yeah, okay. What was the situation at the shows? You will never forget? Was there something?
Speaker 2:You mean during the X-Biz?
Speaker 1:show Amsterdam, yeah, amsterdam, or at another show. Was there some private stuff you like to tell us?
Speaker 2:Yeah, now, first of all, I was nominated this year, so that was really cool. To you know, when they put on the big screen all the nominees and their names, it was, oh my god, it was so cool to hear my name and the nomination. So I didn't win anything, but it was already so cool to see my name there.
Speaker 1:Yeah.
Speaker 2:It was a big you know thing for me and, oh my god, so many things happened. I mean not really privately, because I was so tired when I went to the hotel all the time so I immediately fell asleep. Yeah, so not a lot of things happened privately.
Speaker 1:I can remember when I met you in Berlin. Yeah, yeah, yeah I can remember.
Speaker 2:Yeah, but also in Amsterdam I didn't even, you know, I didn't really went to the parties because I was just so tired and I know that on the parties the music is so loud, so you don't really, you know, talk to people and most of the people drink and I don't drink.
Speaker 1:I think business at the parties is the worst thing you can do, because in the next day nobody will remember everything.
Speaker 2:Exactly. I do not even you know put my energy in that, but we had some amazing events also from Fancentro the private dinner in oh my god, it was amazing. Yeah, in the super club and I never, you know, went there before in Amsterdam. So it was so cool to see the live performances and chill on the couches. Yeah, it was so cool because it was really cool.
Speaker 1:Even for me it was so cool to see all the girls, also all the big girls from the platform in real life. It was, oh, my god, and also my models. It was so nice to meet them because it's yeah, you have calls with them and everything but to be with them. It was amazing.
Speaker 2:Yeah, that's cool to see everyone in. You know, in the flesh. Yeah, yeah, yeah, yeah, yeah.
Speaker 1:Okay, another thing. So you are also working with fan platforms, right? Okay, I can remember, it's Fancentro and only fans, right?
Speaker 2:Oh yeah, and some other ones, but indeed.
Speaker 1:Yeah, and because I mentioned it before, this podcast is featured by creatortrafficcom, so CreatorTraffic will push you a little bit and will give you some presents. They will give you some money to buy traffic. I think presents or gifts are always good, and so if you create a account, you just have to give me the email and then you will get a gift to buy traffic for your only fans.
Speaker 2:I always love gifts.
Speaker 1:Yeah, so, but I will give you all details later and also about fan platforms. We had a lot of talks about fan platforms in the past, so I don't like to pick up everything right now again. But for you, what is the most important, what should have, what is the most important for you at a fan platform, the best features you need and what makes a fan platform really attractive for you?
Speaker 2:For me as a creator, a fan platform is really attractive when it works fluently, when there are no technical difficulties, because when there is something frustrating, it is when a video will not upload when the chat is stuck, you know. So for me it is really the technical stuff. I know it sounds maybe boring, but when you can upload fast and it works fast, it is amazing, because then you have the energy to put work in the platform. So it works two ways, you know.
Speaker 1:And you are motivated.
Speaker 2:Exactly when everything goes slow and you cannot find stuff in your vaults all your videos and photos, when they are all you know. You cannot find stuff, you cannot upsell, you cannot re-send your content. So if everything works good, then as a creator, you give so much more to the platform.
Speaker 1:I know, I know and I think it's also really important to build a little bit like a relationship with the team, because we all know if you are at a platform and you don't get a response from the support team or whatever, yeah, we all have been there. Okay, so another thing, because we was talking about traffic before. From where do you get your traffic for your fan pages?
Speaker 2:I mean from a lot of different things. I get it from my Instagram accounts, I get it from my Twitter, reddit, tiktok and what do I use? More Clapper, it's some kind of TikTok, only popular in America.
Speaker 1:I didn't hear about it before.
Speaker 2:Yeah, you can post more spicy stuff like not nude and stuff like that. But you can post more intense how it calls Clapper with the C.
Speaker 1:Clapper. Okay so it's popular in the US.
Speaker 2:Yes, but I really also try to target America, not only the Netherlands and Europe. Oh my God, I don't use Snapchat. Maybe I need to. I'm thinking about it for a couple of days now, but I have something Snapchat is just so.
Speaker 1:And are you tracking your traffic?
Speaker 2:No, I track my website like my main website where I have all my links on. I track that one, but I'm not tracking all my different things because that's too much for also all my platforms, because then I need to track all the different social medias, buy all my different platforms and it's just too much. So, I track my website, so you didn't know from where comes the most of traffic.
Speaker 2:I mean, I can see that a little bit because I know that, for example, from Twitter, most people go to my own events and I know from my Instagram, because there are more Dutch people there go to Fencecentro, etc. Where more Dutch people are online. So I have some kind of idea. But to also Because I do everything myself If I need to check my tracking links, and it's just I need to set boundaries so that I'm not put too much on my fork.
Speaker 1:Yeah, I understand. So we both know TikTok is a big traffic machine. Are you really active on TikTok like other girls like, for example, with eight accounts and posting three times per day?
Speaker 2:I mean I started with posting three times a day and I noticed that my TikToks grew way faster. Now I post one time a day. Sometimes I will go live, but when a TikTok goes, you know, kind of viral, I always see it, always. So TikTok is so good, but it's also you need to walk on eggs because you know videos get deleted all the time and accounts get deleted all the time. So you have to be careful. You have to, you know, play with. Where is the limit today?
Speaker 1:I know. But I think it's also a little bit like you're uploading a TikTok and you're never know if it goes viral or not. So it's a little bit like ooh, yeah, it's like you sit also with. For me, reels are working much better because, honestly, I have the time to post on TikTok and my Reels. If they go viral, it's a really good feeling and it's a little bit like a kick. You know, yeah, so I'm not so active, but when I post something then it works. But on TikTok, yeah, they deleted. I had, when I started, over 100,000 some few years ago when I was really active as a model. That's a problem. I'm all the day without makeup and when you are in the age of in the 30s, you can't upload everything without makeup. So but yeah, you know, for me it's a little bit, it's really fun, it's. I love to create some stuff, but I have to make it also nice a little bit on the perfect, on the on the side where I like to do everything perfect. I know it's wrong, but yeah, because we don't.
Speaker 2:We are not in a time anymore that your social media content needs to be perfect, I know. Yeah, your social media content needs to be personal. People are looking for you as a person and to connect with you as a person, you know. So they need to feel your personality and need to connect with you, and I think that's that makes a video go viral. And also, if it's funny or a little bit sexy, but it's, you know, allowed on the platform. And if you get hate on a video, lots of hate, it all also will go viral, you know, I know the haters make sure that you make more money.
Speaker 2:So thank the haters.
Speaker 1:But yeah.
Speaker 2:I think social media is not anymore. Create perfect styles, content it's, it's really about being you and authentic.
Speaker 1:Yeah, yeah, that's. That's why I think YouTube is working really good with blocks. Yeah example yeah, yeah, Okay. So you will say do it more like personal right, Also on TikTok to create a personality.
Speaker 2:Yeah, but not only on your social media. Your social media is indeed your selling point.
Speaker 2:That is the start of your whole brand, because without social media, they will not go to your you know special sites, they will not go to your VIP sites. So, creating a personality, creating a brand that people can connect with, or create some kind of fantasy that people can connect with, that's the most important thing. And then on your VIP platforms, it's important to hold that as well. And, you know, create a bond with your fans. If you don't chat back or, you know, only post perfectly styled model photos, I don't know if they will stay. If you, if you, chat back, people search for a connection, because we're many people in this world, but people are alone. They feel alone.
Speaker 1:You know, that's so sad, but that's another point.
Speaker 2:It is sad indeed, because without you know, the more people, the lonelier we get. But they search it in the creator. They search a connection, and that can be different kind of connections, for not everyone is, you know, that's the same For everybody. It's a different kind of connection. Maybe it's only, like you know, sexual, maybe it's only people want to talk with you, maybe someone just wants to talk about their fetishes or their fantasies, you know. So it can be really different. But if you show your personality and show who you are, then most likely people like you, you know, or maybe they don't, but that's okay, because not everybody can like everybody.
Speaker 1:Yeah, okay, so that was. That was also a little bit tick tock. Can you tell us what are your plans for the future?
Speaker 2:I mean, one of my plans is going through with YouTube and create a lot of vlogs, also in combination with traveling, and then for my content. I just want to do this until I don't want to do this anymore. So maybe I will do this for a couple of years, maybe I will do this for two years, I don't know. I will just keep on creating content for my platforms until I don't want to do it anymore. Then I will find something else. I always believe that I will land on my feet.
Speaker 1:Oh my God, that's so deep.
Speaker 2:Yeah, I mean I can do a lot of different things. It's not that this is the only thing I can do to create to make money. So people always think that, oh, she doesn't have a diploma or graduated on school, so she needs to do this. No, I have my bachelor degree. I can do a lot of other stuff you have. Yeah, I graduated from the Art Academy. I have my bachelor degree.
Speaker 1:Wow, oh, you are into art too.
Speaker 2:Yes.
Speaker 1:I love it.
Speaker 2:So I always believe you will land on your feet if you.
Speaker 1:You are really spiritual.
Speaker 2:A bit realistic but also spiritual.
Speaker 1:Oh my God, what do you have to say? That was really deep it was amazing. So take the life Take it more easy and you will find a way Exactly. Yeah, that's so nice. Okay, as Luda, do you like to tell us something else, or what? The people here? We have a lot of industry people who listen to the podcast. We have a lot of models who listen to the podcast. Do you like to say something else?
Speaker 2:Yes, always do the stuff that you like. Don't let other people, or maybe money, influence you to do stuff that you really don't want to do. So you know, beware of your own boundaries and hold them. And yeah, have fun, have fun, have fun, yeah.
Speaker 1:I know we are stressing us too much.
Speaker 2:Yeah, and also the other thing is don't compare yourself to other creators. You are you. There's no one else. That is you, so be you and don't try to be someone else. Or you know, copy someone, just do you.
Speaker 1:That was amazing words, till the end I know, you now. I know you now a long time and I know you. On the one side you're really professional, but on the other side, you're really relaxed and not stressed out and I really, really, really love your vibe.
Speaker 2:Thank you.
Speaker 1:Yeah, I was. It was a pleasure for me to have you in my podcast and I hope we will meet soon again. Will you be in Berlin next week?
Speaker 2:No, no, I will not know. I'm not able to go.
Speaker 1:No but.
Speaker 2:I will go in January to the US for XPS, oh yeah, and for AVN.
Speaker 1:Love it, love it. Okay, thank you so much. Thank you, yeah, I think we will talk later again and, yeah, thank you for your time. It was amazing with you. And thank you for your amazing deep words.
Speaker 2:No problem.
Speaker 1:Yeah, okay, have a wonderful day.
