Sister$Cash - Sisters in Cash

Exploring ModelSearcher with Andy Wullmer: A Social Media Game Changer

Jessica / Andy Wullmer Season 1 Episode 8

Join us on a fascinating journey into the evolving digital modeling industry with our special guest, Andy Wullmer. Andy brings his wealth of experience to the table as we dig deep into the workings of ModelSearcher, a unique Social Media platform that's tailored specifically for models. This revolutionary platform not only allows models to freely express themselves through both safe and non-safe work content but also rewards active users by significantly boosting their visibility. So, if you're a model aiming to elevate your online presence and fanbase, this conversation is just for you!

We also tackle the power of traffic in creating a loyal fan base on social media platforms. Andy gives us a fascinating insight into the delicate balance between building genuine relationships with fans and monetizing your content. And guess what? ModelSearcher is already on its way to expanding to other platforms to tap into a wider audience. So, get ready to learn some effective strategies that could set you on the path to success.

But wait, there's more! We also touch upon the significant shifts occurring in the digital modeling industry, including the rise of AI in content creation and interactions. Despite AI's limitations in mimicking human emotions, Andy speculates on its potential to create longer videos. He also emphasizes the importance of models attending industry conventions to network and stay abreast of the trends. The Captain's Business Lounge is a Facebook group to network and to schedule the business conventions. You wouldn't want to miss out on these nuggets of wisdom!


IG Andy Wullmer @andywullmer
Telegram @TrafficCaptainOF
captain@creatortraffic.com

IG Modelsearcher @modelsearcher_com
modelsearcher.com

This Episode is featured by Creator Traffic 

Speaker 1:

Welcome to another episode of the Sisters in Cash podcast. This episode is featured by creatortrafficcom, your traffic platform for OnlyFans. So today it's the honor for me because the one and only Andy Woelmeis with me. Hello, andy.

Speaker 2:

Hello sister, here's your brother.

Speaker 1:

How are you, Jessica? I'm fine. How are you today?

Speaker 2:

Great. This year was such an amazing year with creator traffic model search. I was traveling again to all the shows around the world, so a pretty good year, and next week we see us on the Venom show in Berlin. That's awesome, yes.

Speaker 1:

I can't wait for it. The parties with you are always the best you know.

Speaker 2:

Well, it's for me also, the Venom show. I was there already in 99 with the first company I was working for, and then later I had my own company, arts on the Venos. My first award I won at the Venos as best Really. Yeah, best font production was 2001 with M&F. So yeah, venos is always great.

Speaker 1:

It is. I think this year will be amazing. There are a lot of new people, better than the last year.

Speaker 2:

Yeah, of course the COVID break was not so good for the shows. They have to come back, but this year it will be big, also if you see the list of sponsors. And then also for me was model searcher and creator traffic. We meet a lot of models and now a lot of models do only fans, so it's a good mix between business and the fans coming there also, so it's a good show definitely.

Speaker 1:

Yes, I can't wait. Okay, andy, you were picking up the topic before. Can you tell us a little bit more about your new platform, because it's also for me as a model, really interesting?

Speaker 2:

Yeah, well, you know, social media is a big source of traffic for all kind of models, for the only fans or other platforms and campsites. So when you see, for example, instagram, they are very picky on the content. You need to be very careful about safe for work, non-safe for work. It's not allowed and you cannot link directly to your campsite or to your only fansite or any other fansites. And then when you see Twitter, of course in Twitter you can post safe for work and non-safe for work content.

Speaker 2:

But the ranking, the algorithm and this is right now the big discussion, because Twitter is not showing the content properly by the algorithm and we had the idea to make a social media for only fans, models and other models, to have a platform where the models can be sure that their content is with the rules and they can decide safe for work or non-safe for work and they can directly link to their only fansite or other fansites. So that's the most important thing you have a direct access to your only fans account. And then, of course, twitter and Instagram. They have a lot of more traffic but a lot of people there are only there for like and make comments and follow you. But in the end. We want to make money, and especially as a model. You don't live from likes, you live from subscribers.

Speaker 1:

Yes.

Speaker 2:

So that was basically the idea to make modelsearchercom this social media for only fans, models and my team is already working that we spread out this for every kind of fansite and campsite. Right now we are a little bit more concentrated on only fans because they are the biggest. You know you always go for the big players first, but we will open this for any kind of model with their products. Sounds amazing. And then, of course, you know, in my back you see content as king or content. How I say with the models, content is queen. So the models which are posting more content there will be always on top on the feed and also on the search results. So I really want to come back that models which make good content and always active, they get a better ranking in the search engine and they got on top of the results so they get more fans and subscribers on their platforms. That's the basic idea behind it.

Speaker 1:

Okay, so I understand it right If the model is more active, she will be featured a little bit more, right, exactly?

Speaker 2:

So, of course, when you see the search results, we have also some ads which you can buy with creator traffic, but the natural search results will be always that models which are the most pictures and most contents and post, they will be on top. So that's the ranking function, that we have a model searcher, because we want that active models get more fans and subscribers. Let's like the bonus for them. It's free traffic if they're active. And this is the difference. If you work on Instagram or Twitter, you depends always on the algorithm of these big companies and they don't really care about active or not active. They have an algorithm for different content and then, and who is following you and whatnot? In our it's only your active. You're on top. You're active, you're on top. So that's the big difference between us as a social media specialized for models.

Speaker 1:

Okay, so it's allowed for models to post everything there, or it's just safe for work.

Speaker 2:

No, it's also non-safer work and you can post pictures, videos, blog posts, whatever you want to message out to your fans. Of course, when a user comes into the site, they can only see the save for work content, but when they make also an account, they can see also the non-safer work.

Speaker 2:

So for the outside we only show the save for work stuff, but registered members can see all and people can also leave comments, likes, they can follow you, put you as a favorite and so on. So it's a real social media platform, but dedicated to models, and that's the huge difference. And our audience, the users on the site, they all look for models. So it's not like you know in Instagram. When I see my feed, I see diving videos, I see cooking, I see sports, I see models, I see everything. But in our case is all the people coming to Model Searcher. They are looking for models. So give people what they are looking for and they will be paying customer, hopefully in the future.

Speaker 1:

Yeah, that's correct. So, and about this platform, you have also another OnlyFans platform, right?

Speaker 2:

Well, model Searcher is our social media platform for OnlyFans models, and then we have CreatorTrafficcom. This is the place where you can buy ads. This is an ad network, so this is dedicated to individual models or agencies and they can open accounts and buy ad spots on our OnlyFans search engines. For example, you can also buy ads on ModelSearchercom, but we have also fansmetricscom and Huubikecom and on these sites you can buy ad spots for different keywords. So basically this works like Google Ads you go inside, you upload a picture, save for work, you put your keywords, you pay some money in and then we charge you cost per click CPC. So only when a customer clicks on your ad comes directly to your OnlyFans site. Then you pay something. So CreatorTraffic is our ad network, modelsearcher is our social media network and fansmetrics 2Bit. These are our main OnlyFans search engines. So we have three different places and some traffic is for free and some traffic you can buy, and the best, of course, is always the combination.

Speaker 2:

If I would be a model, first I would go to ModelSearcher, make my social media account, upload content, get some people for free, make some money, and then I reinvest the money and buying ads to get even more fans and subscribers. It's like I teach always the model. See yourself like a startup company. When you make money, take some part of the money and invest in yourself. Have a good camera, have a good sound system, buy nice lingeries, high seals and of course, you need also spend money on marketing.

Speaker 1:

Yeah, what would you tell models? What should models buy to invest also in their marketing, not only to buy ads but to push their marketing their socials a little bit?

Speaker 2:

The basic traffic for a model comes from social media. Of course, for a model which is already big on Twitter, tiktok, snapchat, instagram, facebook, whatever if she have already an audience for her, it's easy to move the audience these customers or followers, over to her only fan site or any kind of fan site as a new model. If you start and you have zero followers, you know how difficult it's right now to build up a fan base on these social media. It takes a lot of time. When you invest money there, you can buy all these places where you can buy followers and these. This is all fake. This is all. Robert. This is perhaps looking good if you have 100,000 followers, but if they don't buy nothing, it's again. It comes always back. You want to make money and only invest money in things they bring money back.

Speaker 2:

Right now, I think the best way is to buy traffic and, of course, create a traffic is the most professional way to do it. The quality of the traffic is all dedicated to. On offense, people on our sites normally come through Google. They put in a keyword like Russian, american only fans and combination skinny, big, whatever, any kind of keywords combined with only fans. When they come to the only fan site they see the results they were looking for. And then, of course, the picture is the most important, because the customer will click the picture of the girl he likes the most. From the picture he comes directly to your only fans account.

Speaker 2:

And I suggest always to promote your free account first, because let people come in, let them subscribe, let them write you a message, let them see some safe for work content. It's like building a relationship with them and when they write, you answer them, and best answer them fast, not two days later, because of course the competition and models is high. The faster you respond to a fan, the faster you can make him a paid customer. Basically, buy ads and then put a nice picture, bring them to your free site and then the work is with the chatting and, of course, with the content you upload.

Speaker 1:

This is my next question. If I would buy ads on Creator Traffic, I should buy it for my free page, correct?

Speaker 2:

Free is one possibility. The other one is also trials. Make a special offer like the first month for $2, $3. But free trials, free trials, yeah, that's the best way. It's like if you see a bar, you go in the street and there's a bar and you maybe want to go in, but they charge you already in the entrance. You don't even saw the bar or the club. It's always like, okay, should I pay the entrance? And then you come in and shit and you go again. So it's always better to let people in first, let them look around if they like what they see. And you know, especially on all these fan sites, the most important is build up a relationship with the chatting. Chatting is the most important, you know. It's the same when a man comes into a bar, talks to a woman. If she says directly, can you buy me a drink? It would be like okay. If she starts, hey, how are you doing? You know small talk.

Speaker 1:

Yeah, I know, we know how it works.

Speaker 2:

Yeah, exactly.

Speaker 1:

Yeah, okay, yes, because I had. Also. I had two weeks ago a podcast with Thorstenheim about media buying and yeah, we was, because a lot of girls, for example, if they will promote or buying shutouts, I know it from my side that it's the best to work with a free trial, of course, to get the user into your system, and not to do it with a monthly subscription, so just promoting the account. But a lot of girls I saw it the last month don't do it anymore. So I know it from the US girls. They just buying shutouts and doing a lot of free trials and now I hear that a lot of girls are just doing the monthly subscription promotion. So I was not sure what's the best way.

Speaker 2:

Well, I would still recommend the free or the trial ones. Especially on an ad, the customer only see one picture of you, so it's difficult to make the decision if I want to buy something only by one picture. The other one is, of course. I hear a lot of people in the US. They got tired of all this free, free, who want to get everything for free. They write you a lot, you answer a lot and they will never spend any money on you. So, of course, for somebody who have already subscribers and making some money and have already enough to do to answer all these chats, perhaps it's OK the decision to send directly to paid. It's something like a filter people with no money, people with money. But most of the new models and the new accounts you need to get people first in to make some subscribers and then later you can change your tactics. But it's really difficult. Like in Germany, we also say we don't buy the cat in the back, you don't know what you get.

Speaker 1:

Yes, I know.

Speaker 2:

It's better to show content, be nice talking, and then, of course, if you have free customers and you feel in the chatting already that they want everything for free, then I would say, ok, come on, you don't answer anymore, and then you will be gone. So it's difficult, the game between time and be friendly and making money. This is a balance you need to. Every model needs to find for themselves.

Speaker 1:

Yes, yes it is. Can you tell me a little bit more? When will Modelsearchercom be open for other platforms?

Speaker 2:

It's on my priority list here and here and here. You know.

Speaker 1:

I'm asking about Fancentrum.

Speaker 2:

Yes, of course, and you know my friends from loyal fans and fansly and slushy and it's my girl and four-based and all the campsites also. So of course, the reason is why it's called Modelsearchercom and not only Fansearchercom is because we want to do it for every model, but developers need their time and we know it and in the beginning for me it was important that we can go live.

Speaker 2:

The fastest way to go live was with the only fans accounts, and then we started from there. Now we are live and we have already more than 40,000 posts there. We have a lot of models, we have two million visitors on the site and now the next priority is to split up to get more other fansites. And then we work on the tracking. That also. The model can see by the tracking link how much traffic and how much money she make through Modelsearcher. Because imagine you're posting on Instagram and Twitter and now you can post with us and you see you make more money when you post with us. So then it makes really sense to put more effort in us than on the other social media. And then the same was with TikTok. They have so many words are banned, so you say only fans and your account is closed.

Speaker 2:

And in Instagram you show a little bit of a nipple, your account is closed and these kind of companies. If you try to get your account back, you're talking to a wall, not. Nobody answer you and, of course, if you're lucky, you get a lot of money.

Speaker 2:

Yeah, also, yeah, yeah. So all these, all these. You know I'm since 23 years in this business and I'm also on Instagram and Facebook and I love social media. But in our case, for models, I saw the need that we have a special place. So we make Modelsearcher a safe place for models. There will not be, of course, everything that is illegal we will delete. Also, the models have to make a QIC, so we know they are over 18 and the content is approved by our administration. So we want a safe place, but we want a safe place for sex workers around the world and bring them together with their fans. So that's the basic idea.

Speaker 1:

I can't wait to try the platform honestly.

Speaker 2:

As a user. You can also check it out and see only the feeds, how the posts come in and everything. It's already there. Of course I can understand you. With the Fence Central, we are working on it. I promise it will be my next priority, or it's my highest priority to get this.

Speaker 1:

Okay, perfect, I need because you are at all the shows, can you? We had a discussion last time In Amsterdam X-Biz. I saw a lot of new faces on models Because models now trying to understand how important it is to show up at X-Biz show, for example, and to start networking. Do you have some tips and tricks for models, what they should do at some conventions or why it is important to show up on some conventions? Because at the German market, honestly, there may be four girls or five girls. They show up on a big convention but no one is there. Because if I ask my models, hey, will you be at X-Biz Amsterdam, for example? No, I won't be there, a company isn't paying me. You say, yeah, but it's your business, you are able to network and something like this. You can hear some panels, you can connect with other models or other companies, why it's so important for models to show up.

Speaker 2:

Yeah, of course, there's always a cost factor. Of course, if you are a model in Germany, then I would suggest Venus is good and X-Biz, amsterdam or TS and Prague, then the cost is limited Of course. To go as a German model over to LA or Miami shows, you have the flights, the hotel. It's, of course, a question of money. But the other side, when you go to a show especially not only for models, everybody who is new in the business it's interesting to see all these seminars Because when you see, for example, x-biz, they are always concentrated to have very interesting seminars dedicated to models and you have the professional models. They make really a lot of money and they teach you how they started and what they do to make this money. Then you have some legal if it comes about legal or DCMA, about your content, so it's AI, ai technologies and all these stuff. So it makes sense like a seminar and lesson to learn.

Speaker 2:

On the other side, if you meet another model in person and you have some talk, you drink some drinks, you're going to party with this model. It's way easier to make a GG or make a shout out and if she knows people, you know people you know, build up your network. That's the reason I go on every show since 23 years and I have a huge network and somebody asked me something. I'm sure I know somebody who knows somebody who knows somebody I know. So it's definitely something very interesting for models to go in the show, and most of the shows even offer free tickets for the models.

Speaker 2:

And then, of course, you need to travel and you need a hotel. But, like I said before, a model needs to see herself like a startup company and they need to invest. And when they invest in their selves, this is something I would do as a model, of course. You know, get nice, closest and or get everything professional to produce content, do marketing and do coaching, and then you invest a little bit here, a little bit there, and then you become a successful model and it's not a sprint, it's a marathon. You know, I have a lot of webinars with models, I know, and they think they become rich in six months.

Speaker 1:

Wait, you have webinars with models.

Speaker 2:

Yes, we have Kempke-Steil. It's also in webinar that we do for models. Mostly now do it Zenitha, but I started it with Zenitha some years ago. So we teach models how to perform in front of the camera and the daily tricks. We have also YouTube channel, kempke-steil. You can check all the videos there. We have also a channel for model search and creative traffic. So a lot of videos out there on YouTube to see.

Speaker 1:

Who's handling all these channels? Sorry, who's handling all these channels?

Speaker 2:

Well, I upload content if I get it. But yeah, it's Zenitha and Diana. We have different people in the group. Because, it's a lot. Yeah, the only channel I still do it's the traffic captain. That's my personal one. There I post everything for my life, so from drone videos to scuba diving, to shooting range, jumping from the sky tower, flying a jet, and interviews and parties and so on. I'm full of energy.

Speaker 1:

I know it, I know it, I know it. So you are now science at 23 years, at the shows.

Speaker 2:

Yeah, 99,. Avn 99 was my first show and I'm also AVN Hall of Fame member. I'm 2020, exactly 21 years later, they gave me the Hall of Fame at AVN and X-Biz. I'm a businessman, or I CEO of the community, figure of the year, gfi businessman of the year why not Hall of Fame? I have a video about how to be a good brand ambassador, and collecting awards was one of the points.

Speaker 1:

I should watch it. Yeah, I sent you over the link. Yeah, you should do it. What would you say, changed the last years in the industry?

Speaker 2:

Well, definitely the way for models. Dating is a very stable business. It stays there for a long time and pay sites with the certain niche content. They are working. They have the audience.

Speaker 2:

Of course, the tube sites as a traffic magnet, it's also a business. But in the live cam business to the fan sites, there I see the most break. More and more live cam models switch to fan sites. Of course, as a cam model you need to be hours every day or a lot of days every day, six, seven, eight hours in front of the camera waiting for the customer. And on the other side, on the fan side, you produce your content, upload it and the customer can take the content whenever he wants. So there I see a big switch and also a lot of cam studios changing now to only fans agencies and a lot of models do both. So they do cam but they reduce the time they do cam and fan sites. There's a big change, definitely in the market and the rest of the business is quite the same. If I see the traffic sources, if I see the companies on the shows are mostly the same, but mostly the meta just changed. The new generation is coming in, but the companies are mostly the same.

Speaker 1:

Yeah, yeah, yeah, the companies are the same.

Speaker 2:

Well, that's of course AI crypto virtual reality.

Speaker 1:

What are you thinking about AI?

Speaker 2:

Well, I love AI already to create my emails. So I write an email, like you know, like I only put some topics and then I say chat to be, write me a nice email out of it, and it works Normally. It works pretty good Really, yeah, for my emails. I use a lot of my emails when I put only some bullet points together and then say, check to be, make a nice email from it. That's works definitely fine.

Speaker 2:

And then I have some AIs for pictures. It was like last Friday I posted this new there's a new hype about this high school, yeah, and I made it and I posted it and it was like crazy. That was one of the most likes post I made on Facebook in the last. No, everybody went crazy on it. So, yeah, but this, this is like playing around.

Speaker 2:

Of course, if you see the future and I I think there will be a lot of AI models in the market in the future the content, the pictures, the videos is all AI generated. For example, they told me right now, for example, from you. I need only like 20 pictures from you and I make can make thousands of pictures of you. So, of course, it's always good. You have a model, you make some photo shooting and then you never need to book this model again. So it's, the competition of AI will be there for models, and the same with the chatting. I tested some AI AI chat things and they are amazing. You can ask them. For example, I like Amsterdam. Yes, I like Amsterdam too. Wow, what is the best club? Yeah, I go to the X Club there. Oh yeah, I was there. Yeah, and the discussion was really like talking to a real person, because they have the whole internet. As you know, they're even smarter than me because they have the whole internet in their brain.

Speaker 1:

Yeah, I saw at the X-Biz Amsterdam and speed networking, there was also a girl and she had the AI chat. It was always one person, so I had chat for only fans, for fan platforms, for Telegram, for Instagram, for Twitter, for WhatsApp. I said what?

Speaker 2:

Yeah, sure, you need only to feed them with the right data. Ai will be a big part in our industry for chatting, for pictures, for voice. I even I already made an AI for my voice. I'm not 100% happy with it, but people recognize me. So it's not 100% me, but people recognize me. The only thing that everybody said you have way more emotion in your language. So that's the point. You know, ai will be smart in many ways, but emotion, emotion, is something I think it's difficult for AI. The same in the video Videos are quite difficult right now for AI, but most of the videos which are good are only like five to 10 seconds Longer videos are still not possible or very expensive to produce them. So, but this will change in the future too. But I think even there there will have a problem to bring the right emotion, because all these little moves in our face when we have emotions and in the voice. I think this that will make the difference. But, in general, ai will be a big part in our industry, for sure.

Speaker 1:

Yeah, the problem is and we was talking in a panel on Express Amsterdam with Corey you was in the panel, no, right? No, there was a lot of. There are a lot of little stuff you have to take care of. So, if someone created AI version of you and can start with a lot of fan platforms, for example, that's yeah, there are a lot of stuff what we're going on right now.

Speaker 2:

Yeah, sure, yeah, but this, when you see this, this is not only in the adult industry, that's everywhere. And, like always, governments are behind. The same with crypto, the same with AI governments don't have the idea what's up about technology and then they try to make some laws about it and till they make the laws. It's already happened, for example, in crypto. I know everybody, almost in my industry, have bitcoins. It's normal to pay in bitcoins and the government is still thinking about ideas to make a regulation. Now, with AI, they are talking AI. We need to make some laws and every day there's a new startup doing everything with AI. So governments are slow, we are fast.

Speaker 1:

It is like this. So what is, for you, the favorite show of the industry?

Speaker 2:

Oh, I cannot say it. If I say no show, all the other shows will be crying, you know. That's why I'm asking. Well, definitely, for me it's also the TES and Prague. It was always a show I have a special relationship.

Speaker 1:

It was my first show.

Speaker 2:

Yeah, for me not, but it was the first show. I always did my VIP parties. In September we had it again. It was the 10th year anniversary party and, of course, prague is a good city. It's a good Andreas and Walter make a very good organization, so this is definitely one good show in Prague.

Speaker 2:

Then, if I see it from the affiliate part, the show in Bangkok. The affiliate world it's not so much dedicated to the drill industry but there's also dating people, only fans, managers, camps. So Bangkok, their field world, it's also a good one. Then Venus Berlin if you want to see fans, the Venus show in Berlin. It's the big, huge show with fans, same like AVN in Las Vegas. Las Vegas is always a good place to travel. Xpress Miami, because it's Miami, the only show where you sit all day on a pool. It's the best pool party show in the world. And, yeah, webmaster X's and Cyprus is also nice. So there's a lot of nice shows and that's the good part.

Speaker 2:

Every show have a little bit different audience and they have special places and so every show makes sense to go. Definitely In Facebook. I have my captain's business lounge as a group captain's business lounge and Facebook and there I have always my event calendar. There you can see all the shows happening in the year, like 30 events or something like that. That's really important. Yeah, make it easy. You know this group I made only for Business Insider, so it's a closed group. I don't want any spammers, not any wankers. I only want people from the industry, and so I make the work once for me so I can share it with everyone, and then you have the date, the link, everything is there.

Speaker 1:

Amazing, amazing. Yeah, andy, do you like to tell us a little bit more? You know a lot of people hear this industry podcast too, but maybe you like to say something else.

Speaker 2:

Everybody knows you, but so yeah, well, in the end, check out modelsearchercom. If you want to buy traffic, take creatortrafficcom. If you're in the dating area, go to trafficpartnercom and my telegram is the traffic captain OF. So, traffic captain OF, check me out on my telegram, traffic captain on YouTube, and enjoy life, make money. If you're a modelsearcher, you save, also like a startup company, and everybody acts out there. I like this industry. I do it for 23 years and that's how we met, that's how I met many people and we make laugh, not war. You know, that's the most important we make laugh, not war. And, yeah, happy to see you next week in Berlin. Happy to see you. And if you're a scuba diver, if you're a scuba diver, watch my videos. I'm a master diver, I like to teach people to dive and that's all One minute.

Speaker 1:

I have to take a picture of you.

Speaker 2:

Okay.

Speaker 1:

Social media. You know how it works? Wait, I have to. I have to find the best filter way. Yeah, okay, okay, it's working, perfect, good.

Speaker 2:

That's the best. We are multi-tasking.

Speaker 1:

You know we will cut off a lot of reels of this.

Speaker 2:

Okay, the reels, yeah, reels and shorts and gear. Social media.

Speaker 1:

Social media.

Speaker 2:

What do you?

Speaker 1:

think is the most important social media platform.

Speaker 2:

Modelsearchercom, for sure, perfect.

Speaker 1:

Thank you for being in my podcast. It was amazing. A lot of new information and, yeah, happy to see you in Berlin.

Speaker 2:

Thank you sisters. So everybody out there, yeah, follow the sisters in cash. This is the most important podcast for the industry. With the captain, you always go for us and we see you soon on the next show. Captain Ahoy with modelsearchercom and creator traffic Perfectcom.

Speaker 1:

Bye bye, bye bye. Thank you so much. Click, click cash. Bye, bye.

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